C.O.T
I led the design of a mobile tutoring platform that modernized a traditionally manual booking model into a scalable, revenue-driven digital experience. By supporting parents, students, and tutors within a single system, the product centralized scheduling, communication, payments, and discovery while preserving the company’s existing tutoring philosophy. A credit-based purchasing model unlocked recurring revenue and flexible pricing, aligning business goals with user needs. This project highlights my strength in designing within real operational constraints, collaborating with executive stakeholders, and translating complex service workflows into intuitive, conversion-focused mobile experiences.
Lead Designer
UX Research
UI Design
Branding & Visual Design
Interaction Design
Problem
"When a Proven Service Model Stops Scaling"
[ Extended ]
User Impact
Students and parents experienced friction when booking, rescheduling, or canceling sessions
Communication and payment details were fragmented across emails and phone calls, creating confusion and mistrust
Users lacked a single place to manage sessions, progress, and tutor relationships
Business Impact
A manual, offline-first workflow limited scalability and operational efficiency
The company lacked visibility into user behavior, engagement, and retention
In a crowded education market shaped by mobile-first experiences, the platform risked falling behind faster, more seamless competitors
Core Tension
The business needed to modernize its experience without breaking what already worked — preserving its trusted tutoring model while expanding into a scalable, mobile-first platform that could support growth, insight, and new revenue opportunities.
Access and Ease
Problem, Research
A Wide "Needs Spectrum"
Problem, Research
The "Aha Moments" in Research
👨👩👧 "Parents and students want completely different things."
Research as a Tool
Interviews quickly surfaced that the platform wasn't serving one user — it was serving two, with very different needs, motivations, and mental models. A parent booking tutoring for their child and a student managing their own academic journey couldn't be expected to navigate the same experience. The Aha moment was recognising that the product had to acknowledge this difference from the very first interaction.
→ Feature build: A user intake form at onboarding to capture user type early — laying the groundwork for two distinct interfaces in a later version, while ensuring the right journey began from day one.
📅 "I need a tutor, but I also have a deadline."
Research as a Tool
Users weren't seeking tutoring indefinitely — they came in with a specific goal and a timeline in mind. An exam, a semester, a subject they needed to conquer. This reframed booking not as a one-off transaction, but as a planning tool that needed to support a larger academic journey.
→ Feature build: An advance scheduling system designed around the user's goal and end date — so that sessions could be mapped out intentionally, keeping users on track rather than booking reactively.
🎓 "I need to know exactly who is teaching my child."
Research as a Tool
Tutor credibility wasn't a nice-to-have — interviews made it a non-negotiable. Users repeatedly referenced schools, degrees, and academic achievements as the deciding factor in who they'd trust with their education or their child's. Vague profiles weren't going to cut it.
→ Feature build: A richly detailed tutor profile that put academic background front and centre — giving users the confidence to choose an educator based on verified depth, not just a photo and a bio.
Solution
"I designed a mobile-first tutoring platform that modernized the experience without disrupting the company’s trusted service model — focusing on clarity, flexibility, and long-term scalability."
[ Extended ]
Experience Strategy
Rather than creating a one-size-fits-all app, the solution centered on role-aware experiences that respected the distinct needs of parents, students, and teachers while sharing a common platform foundation.
Key Design Decisions
Role-based onboarding to quickly understand user intent and tailor the experience for parents, students, or teachers
A centralized home experience that surfaced what mattered most: upcoming sessions, tutor communication, and next actions
Integrated discovery and booking, allowing users to find and schedule tutors without leaving the platform
A credit-based system that simplified payments, supported rescheduling, and enabled scalable pricing models through bundled credits and promotions
Platform Alignment
The solution intentionally extended the company’s existing educational philosophy rather than replacing it — preserving trust while enabling:
Operational efficiency
Better user visibility and engagement tracking
New, flexible revenue opportunities
Removing Friction, Onboarding and Booking Flows
Solution, Design
Results
[ Extended ]
Onboarding / Sign Up
Results, Feature Impact
1
The onboarding and signup flow serves as a critical entry point, enabling the application to tailor experiences distinctly for parents and students — each with their own unique needs and journey. It also captures key preferences such as study subject, language, and province, allowing the platform to surface relevant tutor recommendations immediately and reduce time-to-booking. The result: improved conversion rates, faster adoption, and faster value delivery.
Pre-purchasing Credits
Results, Feature Impact
2
Pre-purchase credits were designed to strengthen user commitment, enable advance booking for operational efficiency, and allow the business to capture revenue earlier in the user journey. Rooted in the belief that real value comes from consistent, frequent tutoring, the feature encourages users to commit to ongoing sessions over time. Each pricing package offers a tiered discount to incentivize larger purchase volumes, with package titles crafted to reflect a sense of scholarly commitment and academic excellence.
Your Tutors, Sessions, Alerts, & Events
Results, Feature Impact
3
The home page is designed to drive users toward their primary action — scheduling and booking a tutoring session. Tutor cards use a colour-coded system to give users an at-a-glance understanding of their upcoming sessions, who they're with, and any outstanding notifications requiring attention. Supplemental study options are surfaced beneath the upcoming events section, adding further value without competing with the primary call to action. Together, these elements create a page that balances immediate action with a clear operational overview of sessions, notifications, and events.
Reflection
"This project challenged me to think beyond interface design and focus on building a scalable product system that served both users and the business."
[ Extended ]
Designing for multiple personas—parents, students, and teachers—required thoughtful trade-offs to maintain clarity while supporting distinct needs within a shared platform.
One of my biggest takeaways was learning how deeply monetization decisions impact user trust and long-term engagement. By designing a credit-based model as part of the core experience, not a bolt-on, we enabled recurring revenue while preserving transparency and flexibility for users. This strengthened my ability to design with financial and operational realities in mind.
Working closely with executive stakeholders and iterating through usability testing sharpened my product judgment—particularly around prioritization, flow simplification, and decision-point clarity. This project reinforced my growth as a product designer who connects research, business strategy, and execution to deliver outcomes that scale.
