Work
Four software products, from concept to shipped. Each case study leads with the problem, the segment and the decision, then shows the design that delivered it.
4 products
🌦️ Prepare
A weather app that answers what to wear and what to pack, using rules for decisions and AI for the words.
Shipped Consumer AI
Result 20 research participants using it daily
🎓 C.O.T
A phone-and-email tutoring business rebuilt as an app with prepaid credits and recurring revenue.
MVP Client · EdTech
Result 100% of testers managed sessions unassisted
💇🏾♀️ Just Hair
An AI hair-care assistant for textured hair that explains every recommendation before it automates.
MVP Consumer AI
Result 85% task success in unmoderated testing
🔧 GoTukang
A concept for a handyman marketplace inside Gojek, built on trust signals instead of word of mouth.
Concept Marketplace · Feature add
Result 100% task success in Maze testing
| Name | Status | Type | Segment | Result | Year |
|---|---|---|---|---|---|
| 🌦️ Prepare | Shipped | Consumer AI | Urban professionals, then travelers | 20 research participants using it daily | 2026 |
| 🎓 C.O.T | MVP | Client · EdTech | Students and adult learners | 100% of testers managed sessions unassisted | 2025 |
| 💇🏾♀️ Just Hair | MVP | Consumer AI | Women with textured hair | 85% task success in unmoderated testing | 2025 |
| 🔧 GoTukang | Concept | Marketplace · Feature add | Small business and property owners in Bali | 100% task success in Maze testing | 2025 |