Off Duty
2023
Consumer Product
Fashion Design
Off Duty was born from the streets of New York City — specifically from the iconic yellow cab, a symbol of urban grit, relentless hustle, and no-nonsense attitude that has defined the city's energy for decades. Designer and creative director behind the collection, the vision was simple yet bold: take the unmistakable aesthetic of the New York City taxi — its colors, its attitude, its identity — and translate it into something entirely unexpected: high-performance cycling apparel.
The name Off Duty speaks to that spirit of freedom. Just as a taxi driver flips the sign and reclaims the road for themselves, cyclists around the world — whether a weekend enthusiast or a serious competitive racer — take to the road on their own terms. No fares. No schedules. Just the ride.
From concept to creation, every detail was handled with intention — from the product design itself through to the art direction of multiple photoshoots — resulting in a collection for both men and women that is as visually striking as it is functional.
Cycling Apparel
Jersey Design
Bib Design
NYC Inspired
Urban Culture
Bold Graphics
Art Direction
Performance Wear
Menswear
Womenswear
Product Design
Creative Direction
The Story
Off Duty is a cycling apparel collection — available for both men and women — inspired by the iconic aesthetic of the New York City taxi. Drawing on the bold yellow and black color palette of the NYC cab, the collection brings urban grit and attitude to high-performance cycling gear, including bibs and jerseys. Designed for cyclists worldwide, from enthusiasts to competitive racers, Off Duty is about reclaiming the road on your own terms.
[ Extended ]
The Off Duty collection is a bold reimagining of cycling apparel, drawing its visual identity from one of the world's most recognizable icons — the New York City taxi. The signature yellow and black color palette, instantly associated with the energy and urgency of NYC streets, is reinterpreted here as something liberating rather than transactional. On a cycling bib or jersey, those same colors carry a different kind of power — one of movement, independence, and passion.
Designed for cyclists across the globe, Off Duty speaks equally to the casual enthusiast clocking miles on a Sunday morning and the serious racer pushing limits on a grueling climb. The collection bridges that gap without compromise, offering performance-driven apparel wrapped in a design language that turns heads both on and off the bike.
The men's and women's lines were developed in parallel, each tailored to fit and perform while maintaining the cohesive visual story that makes Off Duty instantly recognizable. Every piece in the collection is a conversation starter — a nod to urban culture worn by those who find their freedom on two wheels.
Finished Product
Project Shot
Finished Product
Project Shots
