Visual Redesign
2025
App Store Visual Redesign
Digital Design
Commissioned to design a refreshed suite of App Store visuals to reflect the application's recent product updates and evolving positioning. The brief called for a five-screen narrative sequence — each screen anchored by bold typographic hierarchy, supporting copy, and custom 3D visual assets to communicate the app's core value to new users.
The work required translating product thinking into a coherent visual story: identifying the five highest-impact features, crafting a narrative arc across the screens, and directing a visual language that felt native to the platform while standing out at the category level.
Art Direction
Product Design
Copywriting
3D Art Direction
App Store Marketing
Summary
"Commissioned to design five App Store screens for Green Zone, a mobile wellness app covering meal plans, exercise, and meditation"
[ Extended ]
Green Zone is a mobile wellness app offering meal plans, exercise routines, and meditation guides. Commissioned to design five App Store screens, the brief was clear: communicate the platform's core features quickly and compellingly to new users, while reflecting the brand's maturity and depth. The final screens were well-received internally and by users, giving the brand a confident visual identity within a competitive wellness category.
01
Design audit
Reviewed Green Zone's existing design — assessing visual consistency, hierarchy, and how well the current App Store presence reflected the product's actual capabilities and positioning.
02
Competitive and industry research
Explored App Store screenshot conventions across wellness, fitness, and productivity categories — identifying what strong performers did visually and where Green Zone had room to differentiate.
03
AI-assisted asset creation
Used Midjourney to generate custom 3D icon concepts, iterating on style, lighting, and form to produce assets that felt unique to the brand while fitting naturally alongside the UI.
04
Screen design and narrative sequencing
Designed five screens around large-scale visuals and clear typographic hierarchy — each screen dedicated to one feature, building a cohesive narrative arc that guides a prospective user from awareness to intent.
Prompting Visual Designs
Project Shot
Tools & Exploration
Project Shots
